Focus on customer service
No matter what kind of online business strategy you end up going for, if there is one thing that you should always have, then it is customer service. With every kind of product out there, there will always be someone that ends up having issues, and you have to know that this is completely normal, and this kind of criticism isn’t something that you should be ashamed of, and instead you should embrace it and use it in order to improve your business. Having a good customer service team is a great way for you to gather information about what your customers have issues with and what they want to see from you brand, but it is also a great way for you to show your customers that you care about them and that you want them to be happy with your products. One of the most common factors that successful businesses share is actually customer service, so you can see why it should be a priority for you. Another thing that you have to remember is that this is about more than just having nice people to answer the phone, but you really need to put the needs of your customers first in every single aspect of your business in the UK.